In its early marketing has been studied through the various forms that
request denied: a large part of buyers or users do not want the product or service. Marketing operators need to see what the market does not like the product or service and if necumpãrarea changing attitudes towards its dominant positive price drop or promotion may change consumer attitudes (eg, health care, taxes).
demand zero: no product or service of interest to consumers and targeted marketing operator must find solutions bridging the advantages they offer the product to market needs and interests. For example, the introduction of luxury cars on a market where purchasing power is low can lead to huge losses for the company producing.
latent demand: consumers have a need that is not met by any of the products or services on the market. Load compartment is to determine the size of the potential market and create real and effective, to satisfy the demand.
Falling demand: sooner or later every organization faces declining demand for one of its products. Marketing operator must know the market downturn and restimulated request by identifying new markets (may be due to a decline in demand occurrence of newer products is diminished living standards).
irregular demand: the demand varies from one case to another, from one situation to another, occurs when sales (ice cream, travel, etc..)
request covered: firm faces demand their wishes and capabilities to satisfy them.
Marketing Specialization and its penetration in all sectors led to a specific marketing division, according to several basic criteria.